Team+Victorioso

Marketing Techniques

• Viral Marketing Great YouTube video simply explaining Viral Marketing. Companies have started to use BzzAgents as a way to advertise via word-of-mouth. The company sends products to its BzzAgents to try. The Agents then offer their opinions regarding these items to their friends. BzzAgents do not get paid. However, they get a lot of products for free. --Although this method is seen as effective, I agree with others that it is a bit intrusive. The notion of being "duped" is the first thing that comes to mind. Perhaps an alternate method to not give such a feeling, and attempts to measure the success of this marketing style would be well worth the time. Political parties have been using BzzAgent type of work for quite a while - the party faithful are expected to spread support by having house parties for candidates and causes and inviting their friends who may not be part of the faithful. Many poeple have lost friends over the practice, and other friends become fatigued, but in general this is how a grassroots campaign is conducted.

• Word of Mouth; TIDE mothers: undercover spreaders of product functionality. Crossing the integrity line?

"The Oprah Effect" - I recently saw a piece on CNBC about the effect that Oprah has on creating buzz around products. This piece talked about how there's no better advertising than the "power of Oprah" and highlights several businesses that have experienced how the Oprah Effect can bring a company back from bankruptcy, or out of obscurity and into the limelight. If you have some time, check it out: []
 * This is true....once Oprah markets a product on her show, I have a hard time keeping it on the shelf. Dr Oz got a flu shot on the show from a Walgreens and this year we vaccinated over 3 million people.

• Can we be vaccinated from an idea? The concept of dispelling negative press before it hits. 3 seconds of negative press can kill 3 years. Catch it before it goes live (vaccinations). As the Web becomes the primary source of information, those who can pulse the web, intercept information early, and publish counter information will be in great demand.

Destination Marketing (categories follow the same pattern as the product life cycle with Venturer at the beginning)
 * Venturer: The risk-taking type. Go on exotic vacations and like to be challenged by new things. People in this category would search for a restaurant that they have no experience with and prefer to explore on their own rather than to be led around by someone else.
 * Near-Venturer
 * Centric-Venturer
 * Centric-Dependable
 * Near-Dependable
 * Dependable: The conservative type. Go to watered-down destinations where they have a high level of comfort. People in this category would seek out a chain restaurant while on vacation and prefer guided tours.

Destination Popularity • Destination appeal is predictable.

Marketing NYC • Changing the way we look at NYC as a tourist destination. "You have to have a coordinated strategy; you can't just say...they're going to come to us."

Social Marketing is all the buzz. But what if what you're selling is kind of boring and no body wants to talk about it? How do you get them to talk about it? Pretty interesting article addressing this.

Marketing the Ashland Shakespeare festival led to 2009 being a record breaking year... "The festival launched a springtime campaign it called "Stay Closer, Go Further," which it focused on the Willamette Valley, Bend and Sacramento -- the markets in which people were mostly likely to visit Ashland by car. Adding to its effectiveness, Hackett thinks, was a similar, more general TV ad campaign in late spring by **[|Travel Oregon]**, promoting in-state tourism and pride in the Oregon sesquicentennial. " http://www.oregonlive.com/O/index.ssf/2009/11/oregon_shakespeare_festival_tu.html

Here's a link that markets Portland: http://www.travelportland.com/visitors/?gclid=CK35o-Gu-J0CFSZdagodFmyWpw

I'm not too impressed with the site, but for some odd reason the Travel Portland magazine that shows up on this site ended up in my mailbox.

Social Marketing • Process of promoting voluntary behavior change for social good. Behavior Change Tips: Be specific, Tackle one goal at a time, Be realistic, Write it down, Be good to yourself, Don't go it alone • The four P’s: Product, price, place, and promotion.

Here is a link to a pretty interesting organization I found on the web that is pertinent to our discussion on Social Marketing. The organization is called "Tools for Change", []. The site is pretty interesting as it is a compilation of resources for organizations interested in creating their own SM campaign. They have collected best practices from a number of different sources and they have some very nice tools. Lots of info that is consistent with our focus.

Is it any surprise that there is an institute devoted to social marketing? The social marketing institute had some great information [] and there is a whole page on social marketing campaigns that have been successful: [].

__Venturer__ THis is way more adventureous! __Dependable__ How come I feel like an adventurer but keep seeing my attributes on the dependable list???

I don't know exactly where or if the following correlates to anything on this Wiki page but had to share yet another amazing story of Google's uniqueness. . . if you ask for Google directions from 'Los Angeles' to 'Taiwan', at Step #15 you are advised to Kayak 2576 miles across the Pacific to Hawaii. After leaving Hawaii, you are advised to continue Kayaking 3879 miles West. At Step #90 you are advised to jet ski 486 miles across the Pacific Ocean (evidently a short enough distance for 1 tank of gas?) and at Step #126 you are advised to swim 102 miles (too bad you had to ditch the jet ski after Step #90). Neither Yahoo or Bing can comprehend a trip from 'Los Angeles' to 'Taiwan', yet the genius that is Google did. What better Marketing could you get than that?